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Consider this before you begin the website redesign process

In visual art, the frame gives the art an extra edge and help highlight its best features. However, the frame cannot be a master piece without great content. The same goes for web design. Designing a website is like designing a state of the art frame: it needs great content to be truly effective. Before you […]

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Web Hosting

Who’s Hosting You? Websites not only require the investment of energy, expertise and design know-how, but also need to be hosted on servers so they’re ready for your customers, readers and future employees. There are many website hosting services available today, but how do you know you’re getting the best service, at the best price and […]

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Importance of a Marketing Plan

Look Before You Leap It seems obvious. Of course you need to know what you’re getting yourself into before you pass the point of no return. But you can’t forget to apply this mantra to marketing for your business. Rather than approaching your marketing strategy through trial and error testing, it is of utmost importance […]

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Google AdWords Guide

Google AdWords Guide for Beginners The allure of building your own Google AdWords campaign is understandable. Their are several benefits to an AdWords campaign for the small-business owner or beginning marketer: Ability to easily and precisely target your ideal customer Only pay when someone clicks on your advertisement Ability to set a hard budget and […]

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Website Maintenance

Work Fresh Nothing tastes worse than a stale website. How can you improve customer satisfaction, prevent technical problems, enhance your marketing strategies and keep your site fresh? Through website maintenance. Regular edits, updates and fixes to websites are invaluable to the success of a business. By focusing on web maintenance, you can create a website […]

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Evaluate Your Website

How To Ensure Your Site Is Reaching Its Potential Have you evaluated your website lately? You could be completely oblivious to areas where your site is bleeding profits. Accurately gauging its performance is the only way to ensure you are getting what you want out of your website. But there are many factors and metrics […]

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Considering Ecommerce?

Expand Your Markets With Ecommerce By 2015, annual ecommerce sales are projected to hit $278.9 billion. Are you prepared to take advantage of this opportunity? Join the thousands of businesses that have taken their sales online and seen amazing results through ecommerce integration on their websites. Ecommerce benefits both customers and businesses; transactions are faster, […]

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Brand Management

What is your most effective weapon in your battle for customers? Recognition. Get your prospects to see you as the only answer to their problem. Motivate your buyers and secure customer loyalty. How do you do this? Through a foundational piece of your marketing communication: branding and brand management. Your brand is the sum perceptions […]

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4 Online Digital Marketing Tips

4 Steps to Get Your Business into Better Shape Here are 4 digital marketing tips to help you look your best online year-round. 1. Make regular updates to your website. Don’t let your online content go stale. Keep revising and updating your site so that you are more desirable by search engines and customers. These […]

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Video Production

Don’t you wish this post was a video? Forrester Research found that online videos were 50 times more likely to receive an organic first-page Google ranking than pages with text content. The power and worth of this medium are growing every day. In today’s fast-paced visual world, speed is a must when gathering information. Videos can […]

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Websites As Important Marketing Tools

How Your Website Can Take Your Marketing to the Next Level As of 2014, 81% of consumers will perform online research before they contact you about your services. So how will you use your website to your business advantage? A big trend for 2016 will be the refocusing of the website as the marketing automation […]

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SEO

If you make a website, but nobody views it, what’s the point? What good is your website if your market is unable find it on Google? Simply launching a website does not establish an online presence. There are methods and practices that must be in place to encourage search engines to prominently display your site. Securing a good search […]

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Content Focused Design

Keep It Simple Less is more when it comes to web design: white space, logos and content are all you need to create an attractive, streamlined design. Apple has run the skeumorphism train into the ground and a more minimal approach is now the trend. A shift towards authentically digital designs was championed by Windows 8, […]

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Responsive Web Design

One Site for Every Screen Do you know how your company’s website shows up on smart phones and tablets? If you are not certain, pick up your phone and load the site in your web browser. Then ask yourself: is the appearance less than stellar? If so, it is time for you to consider a valuable […]

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Take your client education to the next level – Video Case Studies

The idea behind the new prospective students section of the Computer Science website is to tell the story of program alumni and how they are using their Computer Science education in the real world. Our challenge was to communicate that Computer Science is more than code on a computer screen, but has a part in saving […]

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Take Your Client Education to the Next Level with Whitepapers

A free, downloadable pamphlet is a great way to highlight your expertise and reinforce the brand that will be presented online. A whitepaper is a mid-length document that displays to clients and visitors that you are an authority on a particular subject. Typically, whitepapers are very detailed and thoroughly researched, providing the reader a wealth of information. […]

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Communicating to a luxury market

When communicating in a luxury market, high quality presentation is of utmost importance. Success in the luxury market hinges on creating a story and meaning behind all of your communications, weaving each message together into an overall narrative for your website. For this clientele, the little details matter, and often less can be more.   When designing for […]

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How to begin building a relationship with your client

A website is where customers go for a personal, intimate conversation with your brand. It is crucial to use design elements that set the proper tone for their experience, and to communicate the emotional value. People purchase from those they know, like and trust, and a successful website begins this relationship building process. In the words of Donald Thompson, […]

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Online Customer Service

Your company’s customer service does not start when the client picks up the phone or comes in the store, it starts when they visit your website. Your business’ online experience should be a reflection of your customer service. The homepage should provide a warm welcome, and the navigation should help the visitor quickly and easily […]

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Search Engine Optimization = Writing for Humans.

High ranking by search engines is key in most, if not all, online marketing strategies, but with the latest Google updates, it has become harder to fool their algorithms. Google has increased emphasis on content written by humans for humans. Remember, its Google’s job to get the best, most relevant content out to the web […]

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3 Levels of Mobile Compatibility

Mobile accessibility of online content is paramount. With the increasing popularity of tablet devices and smart phones, the mobile browsing market share is on a swiftly upward trend. In order to create a site that will be sustainable, it is important to optimize content for mobile viewing. There are different options available to you when […]

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4 Questions to ask before you begin your web design project

Are you getting ready to redesign your website?  There is a lot to think about, but here are 4 questions to get you started… 1) What is my message? A key component of any website is compelling messaging that engages a potential user with a high level view of who your company is and what it […]

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