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Category Archives: SEM

Google AdWords Guide

Google AdWords Guide for Beginners The allure of building your own Google AdWords campaign is understandable. Their are several benefits to an AdWords campaign for the small-business owner or beginning marketer: Ability to easily and precisely target your ideal customer Only pay when someone clicks on your advertisement Ability to set a hard budget and […]

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A Critical Step in SEM: Keyword Research

A Critical Step in SEM: Keyword Research Whether your business’ search engine marketing (SEM) goals are to increase your organic search or paid search, knowing what phrases people are putting in search engines to find you is a critical piece of the puzzle. These search phrases are known as keywords. So if a customer finds your […]

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How Much to Spend on Your Google AdWords Budget

How Much to Spend on Your Google AdWords Budget Whenever Everest takes on a new Digital Marketing client, one of their first questions is almost always regarding how much to spend on their pay-per-click (PPC) advertisements. The answer, like many things in business, is: it depends. However, before delving into the tactics used to create an appropriate budget, […]

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Setting Up A Google AdWords Account

Setting Up A Google AdWords Account So you’ve done your research on AdWords and you want to move forward with making your own campaign for your business. Your first step will be to create an AdWords account. Head to the main AdWords site and click “Start Now.” Once you’ve entered your business’ website and email, you […]

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What is Google AdWords?

What is Google AdWords? Whenever a business talks about their digital marketing strategy, often a large portion of that is composed of Google AdWords. In fact, a staggering 96% of Google’s revenue in 2011 came from AdWords. That’s no surprise when companies like Amazon, Lowes, and Home Depot each spent over $50 million in advertising with them that year […]

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