When communicating in a luxury market, high quality presentation is of utmost importance.
Success in the luxury market hinges on creating a story and meaning behind all of your communications, weaving each message together into an overall narrative for your website. For this clientele, the little details matter, and often less can be more.
When designing for this target market, think about how the website will function. What story is it going to tell? How will all forms of communication fit seamlessly together? The end product should be effortless, an extra level of customer service and design. The prospective client should clearly see the difference between the high end product and the average. Remember, design is often the only differentiating factor a client can see.