Keep It Simple
Less is more when it comes to web design: white space, logos and content are all you need to create an attractive, streamlined design.
Apple has run the skeumorphism train into the ground and a more minimal approach is now the trend. A shift towards authentically digital designs was championed by Windows 8, and is still going strong.
The push for minimalism has been prompted in part by new, high-definition Retina Display and HiDPI technologies. When viewing heavy-graphic sites, these displays can make a site appear grainy. By shying away from lots of graphics and focusing instead on typography and content, a site can improve user experience through viewports using these hi-resolution screens.
As graphics fall by the wayside, content takes center stage. Viewers and search engines appreciate quality content, so this refocus would be beneficial to any site that wants more traffic.