A website is where customers go for a personal, intimate conversation with your brand.
It is crucial to use design elements that set the proper tone for their experience, and to communicate the emotional value. People purchase from those they know, like and trust, and a successful website begins this relationship building process. In the words of Donald Thompson, CEO of I-Cubed, “A website is a digital portrait of the brand and company values.”
This was a significant factor that went into designing the brand and website for Carolina Ear, Nose & Throat. When representing a medical practice, relationship building takes on a deeper level of meaning. It is necessary to establish trust, not only in the staff, but also in their medical knowledge and expertise.