Online Customer Service

Online Customer Service

Your company’s customer service does not start when the client picks up the phone or comes in the store, it starts when they visit your website.

Your business’ online experience should be a reflection of your customer service. The homepage should provide a warm welcome, and the navigation should help the visitor quickly and easily find their desired content.

Online Customer Service
The Design Lines homepage welcomes new visitors with prominent images, easy navigation, and plenty of white space. (To go more in-depth with their website, take a look at our case study.)

 

Make sure you simplify the architecture of the site to eliminate unnecessary navigational confusion for the site user. Look at the overall site structure for ways to eliminate and consolidate pages, or add pages and other structural or design elements to help direct the visitor. The goal of your navigation is to help lead a potential client down a path of conversion: from initial homepage perception, to sub-page review, to the final call to action.

Design Lines offers an easy way to navigate through their large portfolio, allowing customers to find exactly what they're interested in quickly. This is beneficial to both the customer and Design Lines. Note also that their central navigation bar is featured clearly on all pages, encouraging the user to browse.
Design Lines offers an easy way to navigate through their large portfolio, allowing customers to find exactly what they’re interested in quickly. This is beneficial to both the customer and Design Lines. Note also that their central navigation bar is featured clearly on all pages, encouraging the user to browse.



Remember – A significant portion of your site should focus on educating the visitor on the value of your services so they leave with accurate understanding of how you can help and why you are different from your competitors.

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