High ranking by search engines is key in most, if not all, online marketing strategies, but with the latest Google updates, it has become harder to fool their algorithms.
Google has increased emphasis on content written by humans for humans. Remember, its Google’s job to get the best, most relevant content out to the web surfer, its customer.
Just like getting in shape, when it comes to Search Engine Optimization (SEO) there are no quick fixes that last. If it is too good to be true, it probably is. Invest and utilize methods that will not only work now, but also months from now.
Design Lines LTD utilizes their blog to dominate the search engines.
Some key elements to their success:
- Consistent – with out fail, they post at least once a week, if not more.
- Relevant – They have positioned themselves as a sign post for the latest interior design (and fashion) trends.
- Social – every post is automatically distributed to their social media outlets.
We talked about other keys to their success in our discussion of websites as an extension of your customer service.