Digital Advertising

Discovery. Design. Execution.

Targeted digital advertisements for the modern consumer.

Traditional forms of marketing are becoming increasingly out-dated – radio, magazine, and newspaper advertisements will fail to reach most of your market. The modern era demands that you take your advertisements to where your customers are. However, if you have never gone through the process before, there are many details that can slip through the cracks. That can diminish the effectiveness of your ads, and leave you with money wasted.

Digital Advertising with Everest Agency ensures that your advertisements reach exactly who you want and give them the right message at the right time. We will research the behavior and interests of your target market so that together, we can better choose where and how to best place your advertisements.

  1. Research-Based: The placement and structure of your advertisements won’t be a guess. Before we ever place an ad, we will research your customer base for their behaviors, preferences, and locations.
  2. Targeted: If you sell hair products, you’ll want to target your customers when they’re searching for hair-related topics, or browsing a hair-care forum – not when they’re looking up local restaurants. Your ads will reach your audience only when they’re ready to buy.
  3. Conversion: Using research data, strategic ad placement, along with compelling calls to action, your ads will be primed to convert interested visitors into paying customers.

A properly done digital marketing campaign has the potential for a huge return on investment – it is not unheard for for businesses to achieve a 1000% ROI. Everest can ensure your marketing campaigns get you phenomenal results. With our targeted ads, you only pay to reach customers ready to buy, decreasing costs while increasing your revenue.

Let’s reach your target market with precision. Contact us to get started.

FAQ

  1. What are some digital advertising venues?
    Most commonly we will place your ads in search engine results pages. Google AdWords and other pay-per-click (PPC) ad services allow you to advertise on any budget and reach very specific customers.We also can place graphic ads on specific forums or websites of your choosing if they accept them.
  2. How can we make advertisements more targeted?
    There are a number of different factors that go into a targeted advertising campaign. Some strategies are more relevant than others depending on your business.For instance, we can time your Google AdWords advertisements to only appear on certain days, depending on when your target audience is most active. If you sell high-end products, we can ensure your ads don’t reach customers searching for something “free” or “cheap.” We could also craft advertisements only to target specific customers, such as visitors who added a product to their shopping cart but never checked out.The number of ways to optimize your ads is wide and varied. Give us a call and we can discuss which strategies are most in-line with your business and advertising goals.
  3. Will Everest Agency create the design and copy of the advertisements?
    We can work in any number of ways with you on your Digital Advertising needs. We can utilize the copy you provide paired with our advertisement design, or we can collaborate with your team to understand the target audience, goal and voice so that we can create the content for you.
  4. Will Everest Agency set up my advertisements on our chosen venues?
    We can absolutely manage this process as part of a campaign or at our hourly rate.

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