Websites As Important Marketing Tools

Software that tracks where users click and where they look can help you optimize your site layout and guide customers to where you want them to go. (Image from Mouse Eye Tracking)

How Your Website Can Take Your Marketing to the Next Level

As of 2014, 81% of consumers will perform online research before they contact you about your services. So how will you use your website to your business advantage?

A big trend for 2016 will be the refocusing of the website as the marketing automation hub of the company. The role of the company website in Customer Relationship Management (CRM) will increase. Information gleaned from site visitors is invaluable and can be used to generate quality leads for sales teams.

Companies will also get more sophisticated with how they view, manage, and analyze the data that their website produces. They will then be able to act on that data in a meaningful way.

Website data, such as mouse clicks, can provide insights into territory opportunities, client preferences, and the effectiveness of marketing campaigns. Marketing teams will be able to automate marketing flows for potential leads and deliver more results with marketing automation software like Marketo, Pardot and Visistat.  

Software that tracks where users click and where they look can help you optimize your site layout and guide customers to where you want them to go. (Image from Mouse Eye Tracking)
Software that tracks where users click and where they look can help you optimize your site layout and guide customers to where you want them to go. (Image from Mouse Eye Tracking)

 

If you are uncertain about how your website functions as a marketing funnel, let Everest Agency perform an audit. Together, we will come up with a plan to make your website the best asset to your business it can be.

Contact us at (919) 825-1301 for more information, and to learn about our other expertise in web design, graphic design and online marketing.

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