Archive

Category Archives: SEM

A Critical Step in SEM: Keyword Research

A Critical Step in SEM: Keyword Research Whether your business’ search engine marketing (SEM) goals are to increase your organic search or paid search, knowing what phrases people are putting in search engines to find you is a critical piece of the puzzle. These search phrases are known as keywords. So if a customer finds your […]

Read More

How Much to Spend on Your Google AdWords Budget

How Much to Spend on Your Google AdWords Budget Whenever Everest takes on a new Digital Marketing client, one of their first questions is almost always regarding how much to spend on their pay-per-click (PPC) advertisements. The answer, like many things in business, is: it depends. However, before delving into the tactics used to create an appropriate budget, […]

Read More

Setting Up A Google AdWords Account

Setting Up A Google AdWords Account So you’ve done your research on AdWords and you want to move forward with making your own campaign for your business. Your first step will be to create an AdWords account. Head to the main AdWords site and click “Start Now.” Once you’ve entered your business’ website and email, you […]

Read More

What is Google AdWords?

What is Google AdWords? Whenever a business talks about their digital marketing strategy, often a large portion of that is composed of Google AdWords. In fact, a staggering 96% of Google’s revenue in 2011 came from AdWords. That’s no surprise when companies like Amazon, Lowes, and Home Depot each spent over $50 million in advertising with them that year […]

Read More

Subscribe to our Newsletter

Get updates and insights on design, branding and digital marketing from the experts at Everest Agency

Get Your Project Started